Google, TikTok, Tesco and many other companies have joined the UK advertising’s ‘All In’ initiative that intends to improve workplace diversity.
Wickes’ CMO Gary Kibble on challenging stereotypes and the importance of authenticity
Marketing Beat speaks to Wickes chief marketing and digital officer Gary Kibble to delve into modern marketing and the retailer’s latest campaigns.
Virgin Media O2 partners with VCCP London to promote launch of new service
Virgin Media O2 has launched a five-week integrated marketing campaign to promote its first joint proposition – ‘Volt’.
Wickes launches new TV ad showcasing art of DIY
Wickes has kicked off a new brand marketing campaign glorifying the art of DIY and encouraging the British public to show off their home improvements.
EasyJet to launch first international marketing campaign since pandemic began
EasyJet has launched a new integrated brand campaign in partnership with its agency of record, VCCP London. The multimedia campaign, titled “NextGen EasyJet” will be focused on encouraging customers to…
Read MoreHermes rebrand to be spearheaded by ambitious multimedia campaign
Hermes has unveiled its new brand identity as Evri, to be supported with a marketing campaign run by London agency VCCP. The delivery firm’s new brand identity was devised by…
Read More