Tropicana has launched a new £3.5 million campaign to mark its new ‘It’s that juice” platform’, spotlighting its iconic orange branding. The ‘Not all oranges are the same’ campaign features…
Read MoreTropicana launches vibrant new creative platform with latest TV ad
Fruit juice brand Tropicana has this week launched ‘It’s THAT Juice’, a bold new campaign that communicates a vibrant new creative identity.
Naked Smoothies partners with major radio station for new product launch
Naked Smoothies has this week partnered with Radio X to unveil a new campaign for the rollout of two breakfast flavours, Strawberry & Banana and Pineapple & Passionfruit.
Taste PR adds Copella account to growing FMCG portfolio
British fruit juice brand Copella has selected Taste PR as its lead agency to develop its consumer PR and trade outreach strategies.
PepsiCo’s Tropicana announces new UK PR agency
Tropicana has this week announced the appointment of London-based Stir as it UK PR agency, which will now handle the brand’s consumer…
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.