British fruit juice brand Copella has selected Taste PR as its lead agency to develop its consumer PR and trade outreach strategies.
As part of its new remit, Taste PR has been tasked with delivering a new consumer campaign to drive greater awareness and brand advocacy. The agency will also lead Copella’s newsroom and reactive cultural content.
“We chose to work with TASTE as we felt they approached the brief in a very creative way, putting our brand purpose at the heart of each idea whilst also staying relevant to the wider cultural environment. They also have an unrivalled network within the food and drink industry, which we are excited to engage with”, Copella UK brand manager, Jessica Perry said.
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This latest business constitutes a growing list of major FMCG firms within Taste PR’s growing portfolio including PIMM’s, Guinness, Bahlsen, Jude’s and the English Cheesecake Company.
Taste PR food business director, Nicky Law added: “We’re thrilled to represent this household brand both professionally and personally. We’ll be working with the talented team at Copella to create the awareness and engagement needed to keep the brand on the top spot.”
