Currys embraces Gen Z lingo in ‘on fleek’ viral marketing stunt

Currys has tapped into the latest viral marketing trend by enlisting a Gen Z staff member to write the script for its latest social media advert, garnering massive online engagement.

The advert, which has amassed more than 1.9m views on social media, features a young employee giving a tour of the store’s latest offers using only Gen Z slang, much to the delight of the tech retailer’s online followers.

Phrases such as “brat summer,” “no cap,” and “slay queen” feature in the clip, as the member of staff enthusiastically highlights various products.

The clip opens with the employee claiming that Currys offers “hit different af”, before going on to showcase a high-end blender, stating, “This blender? Yeah, it ate and left no crumbs.”

The phrase, commonly used among Gen Z, refers to something being done to perfection.

A high-tech coffee maker is also described as “the GOAT” (Greatest of All Time), which he promises will leave friends saying: “Slay queen, you brewed that.”

@currys The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral ♬ original sound – Currys

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Customer reactions have been overwhelmingly positive. One TikTok user said, “I didn’t know Currys was chill like that”, with others calling it “the best marketing ever”.

The advert’s finale features the employee at the checkout describing the store’s generous return policy as “on fleek” – a phrase from the mid-2010s used to indicate something done exceptionally well.

Following the success of the initial video, Currys released a follow-up featuring another staff member in uniform pulling off a prank-style stunt.

In the clip, she throws water over eager customers queuing outside the store before running inside and filming a TikTok, saying, “People are losing their minds over our deals, no cap!”

This latest trend was inspired by a 12th-century B&B in Oxfordshire, which used the same technique to great effect, and has already been adopted by other businesses eager to connect with Gen Z consumers.

The original clip saw the owner of Fyfield Manor describing her Victorian windows as “very mindful, very demure” and racking up 11m views in four days.