McVities latest TV advert sees Sir Trevor McDonald return to the newsdesk first time since he retired 15 years ago, as part of a new masterbrand platform for the biscuit brand.
In a celebration of some of the UK’s ‘most loved biccie brands‘, ‘True Originals’ aims to bring McVities back into the hearts and minds of consumers.
Developed in partnership with TBWA\London, the campaign aims to set McVities apart from imitation and rival brands, by emphasising it is a ‘True Original”.
Showcase across TV, cinema, BVOD and OLV, the campaign will be supported by social and shopper marketing.
The film begins seemingly narrated by Sir Trevor McDonald with a red door showing the number ‘1’ a series of ‘truly original cultural icons’.
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From the Great Wall of China (a not-so-great stone wall) to The Godfather (a nervous man holding a baby), the film concludes with one last twist; the original Sir McDonald taking over the voice note from his impersonator, narrating from a cramped studio.
Panning to a flashy news studio, Sir McDonald holds a genuine McVities biscuit, ending with, “Actually, it’s Sir Trevor McDonald, and I’ll take it from here”.
The campaign produced in partnership with TBWA\London follows the agency’s recent work with Ginsters’ comedic ‘farm to fork’ series.
