Have CMOs become consigned to the scrap heap? Marketing Beat asks industry experts whether 21st century business has simply moved on.
Starbucks to scrap global CMO role
Global café chain Starbucks is set to drop its global CMO role after promoting the incumbent Brady Brewer as CEO of its international business.
The PHA Group appoints creative director to amplify creative offering
PR and digital agency The PHA Group has appointed Mike Chivers as its new creative director.
Starbucks selects We Are Social as its EMEA agency
Starbucks has chosen We Are Social to be its new EMEA strategic and creative agency.
H&M Group reopens Russian stores ahead of permanent exit
H&M Group has decided to ‘wind down’ its business in Russia as the Ukrainian invasion continues to rage on.
Netflix VP for marketing EMEA departs her role after eight years
Netflix has announced that EMEA vice president for marketing Danielle Crook-Davies has left the streaming giant.
KFC and Pizza Hut owner Yum! to permanently exit Russia
Yum! Brands is planning to permanently remove its KFC and Pizza Hut restaurants from Russia as the invasion of Ukraine continues.
Tesco and N2O agency offers summer picnic pop-up food festival
Tesco and creative brand agency N2O will stage an immersive touring pop-up food festival in a bid to inspire customers and colleagues in the lead-up to summer.
Marriot permanently removes itself from Russia amid Ukraine invasion
Marriot has decided to suspend all international operations in Russia, ending a 25 year relationship with the country.
Starbucks permanently removes itself from Russia following Ukraine invasion
Starbucks has become the latest western brand to completely remove its business from Russia following the Ukraine invasion.