PR and digital agency The PHA Group has appointed Mike Chivers as its new creative director.
Joining after a four-year stint at Edelman London, Chivers will be tasked with amplifying the agency’s creative offering across its network and will work closely with the agency’s regional hubs in London, Manchester, Leeds and Wokingham.
Using his 12 years’ of experience, specialism and exposure in the industry, the new creative director will now be responsible for elevating client stories across different formats, experiences and platforms.
During his time at Edelman, Chivers transitioned from the brand team to the Deportivo creative practice, before helping to shape a new department dedicated to connected storytelling and amplifying integrated creative briefs across social. His past client experience includes Heineken, Mars Inc., HSBC, Primark, Starbucks and Nissan Europe.
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“The PHA Group provides a unique opportunity; their teams are so smart, already deliver outstanding results for clients, so this is an opportunity to bolster their creative offering as they grow,” Chivers said.
“I saw real synergy between their overall vision and my experience, both passionate about harnessing the potential of earned storytelling. They spoke my language and that was refreshing. Accepting the challenge at the start of the year, I’m eager to see what the future can hold.”
The PHA Group managing director Shelley Frosdick added: “Mike gives us the opportunity to accelerate our creative offering at PHA, harnessing the exceptional talent we already have within the business. From the moment we first met Mike we knew he would be a great fit for us, he brings a refreshingly honest approach to creativity and we are excited to see him shape and build out an industry leading creative division.”
