Netflix is attempting to amend programming deals with major studios to allow series and films to premiere on its new ad-supported tier service.
How should marketers navigate Generation Z mistrust?
Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.
Vodafone taps Emma Raducanu for Wimbledon-themed AR Snapchat experience
Vodafone has partnered with Wimbledon to create a tennis-themed AR experience on Snapchat, with brand ambassador Emma Raducanu.
Snapchat announces ITV partnership covering Love Island and I’m a Celebrity content
Snapchat has announced a content partnership with ITV, covering flagship shows Love Island and I’m a Celebrity… Get Me Out of Here!
Snapchat and Tinuiti unveil new 2022 partnership
Snap Inc. has announced an agreement with the performance marketing firm Tinuiti, to become a strategic partner for social media company.