Snap Inc has announced an agreement with the performance marketing firm Tinuiti, to become a strategic partner in the social media company’s growing work with independent agencies.
Tinuiti is set to gain full access to Snapchat’s audience, products and services to drive “performant business results” for the firm’s clients.
The agency will also gain early access to resources for clients including the testing of new products, exclusive trading agreements, incentives and pricing reductions on new products and account activations, and education and training opportunities for Tinuti’s integrated teams.
Tinuiti was named Agency of the Year winner at the 2021 Microsoft Partner Awards.
“With Snapchat, Tinuiti clients are able to reach a unique, valuable, and highly engaged audience, many of whom can’t be reached via traditional methods,” Tinuiti added.
“Especially as young people continue “cutting the cord” of paid TV, Snapchat contributes significant incremental reach to television advertising campaigns, with an average of 16% incremental reach being added to target audiences by Snapchat, according to Nielsen.”
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The agency has also won the API integration between Mobius, Tinuiti’s proprietary suite of marketing intelligence and media activation technology, and Snapchat. This integration will mean that all reporting will be populated in the Tinuiti tech platform to provide “enhanced optimisation opportunities” and better results for clients.
Snap Inc. manager of agency development, Nadav Geft, added: “Tinuiti has a proven record of creating new advertising opportunities and achieving performance-driven success for its clients.”
“With this partnership, Tinuiti will be able to leverage the power of Snap to accomplish those goals. We’re thrilled to continue partnering closely with Tinuiti and look forward to helping their teams and clients drive meaningful business results across the Snap platform.”
Tinuti chief solutions officer, Obele Brown-West, concluded: “”Brands are increasingly looking to diversify their audience reach and spend across platforms, and Snap has been a critical partner in doing so.”
“This Snap partnership ensures we are delivering more first-to-market competitive advantages across our clients’ entire media approach with the freshest levers at their disposal.”
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