WARC and Spotify have collaborated to release research on how digital audio can support CPG and retail brands in achieving effective marketing.
Waitrose unveils ‘Supplier Stories’ campaign to connect farmers with customers
Waitrose is set to launch a new social media campaign to create a direct line between its shoppers and farmers. The upmarket retailer’s executive director, James Bailey unveiled its upcoming…
Read MoreDentsu’s iProspect extends media partnership with FGH
iProspect UK has today announced the extension of its long-standing media partnership with retail firm Freeman Grattan Holdings (FGH).
Battersea Power Station names new head of communications and marketing
Battersea Power Station has this week named Kate Boothman Meier as its head of communications and marketing, promoting her from her…
Meanwhile… founder on: Iceland, Noddy Holder and the best Christmas 2022 ads
Marketing Beat sits down Meanwhile’s co-founder and chief commercial officer Tim Jones to discuss Iceland’s upcoming advert, the cost-of-living crisis and whether the use of celebrities is the way forward.
WATCH: Not Yet Noddy – Iceland launches Christmas 2022 campaign
Iceland has launched its official Christmas advert, #NotYetNoddy, to prevent any premature Christmas celebrations with the help of Slade frontman Noddy Holder.
From puking rainbows to AR: How Snapchat is changing the world of marketing
Snapchat head of UK enterprise, Fintan Gillespie, talks marketing campaigns, advertising on the platform and the power of augmented reality.
Noddy Holder’s on hold as Iceland launches 2022 Christmas campaign
Frozen food retailer Iceland has launched its 2022 Christmas campaign ‘The Land of It’s Chriissstttmaaas’, which includes a series of comedic TVCs, digital and a ‘Christmas waiting room live stream’ for social media.
John Lewis teases 2022 Christmas ad ahead of official release tomorrow
John Lewis has taken to Twitter to tease its 2022 Christmas ad ahead of its official release tomorrow.
PA Media acquires social media agency Hydrogen
National news agency, PA Media, has confirmed the acquisition of Scotland-based social media agency Hydrogen.