Footasylum is expanding into Germany and Austria in a bid to boost its international presence.
The footwear company, which hailed a “standout” year back in July, has agreed to a new strategic partnership deal with Mad Agency to drive distribution across parts of the DACH region.
The retailer said the tie up launches this month and is set to run for an initial three year term.
The move forms part of the business’s international growth strategy to expanding its presence across key European markets.
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Footasylum vice president of international Dan Moneypeny said: “We are delighted to be partnering with Marc Jentzen and his talented team at The Mad Agency, whose regional expertise will enable us to build multi-brand and multi-channel distribution through Germany and Austria.
“Mad Agency has a strong track record of scaling emerging fashion and streetwear brands while driving sustainable growth for its partners.
“We’re excited to support them in delivering on our brand strategy for the region.”
