Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.
Privacy is key as Britain’s most and least trusted retailers revealed
Britain’s most and least trusted retailers are revealed as consumers actively change their shopping habits to avoid being tracked by retail brands.
Retail marketers squandering ad budgets on low-stock items
British retailers risk alienating customers and losing out on profits by squandering their ad budgets low stock items, according to ROI Hunter.
Interview: Why the O2’s new retail identity is the ‘natural next step’
The O2 marketing and brand director, Robbie Balfour, shares insight from behind the scenes of the shopping outlet’s latest brand realignment.
VCCP secures global Primark account
Primark has appointed London agency VCCP as its global branding and creative agency partner at the conclusion of a three-way competitive pitch.
Superdrug launches contactless activation for LGBT charity
Health and beauty retailer Superdrug has partnered with LBGT charity Switchboard to support the latter’s in-demand helpline.
Tesco Clubcard named UK’s top loyalty scheme as it “gets the basics right”
Tesco Clubcard has been named as UK’s favourite retail loyalty programme as it ‘gets the basics right’ amid the ongoing cost-of-living crisis.
Retail media ad revenue predicted to outstrip TV within 5 years
Retail media ad revenue is predicted to outstrip television sales by 2028, with the medium set to grow by 9.9% this year alone.
Not On The High Street’s radical re-brand: Success or failure?
Not On The High Street’s VP of marketing Emilie Mouquot speaks to MB about the retailer’s ambitious new re-brand, competing with Etsy and more.
Retailers’ Pride activity seen as ‘hollow’ publicity stunts
Consumers are increasingly seeing through retailers’ empty attempts to show Pride solidarity, according to the latest research from GlobalData.