In the latest high profile copyright row, M&S has pulled a t-shirt from sale after The Craft Beer Co. accused it of “ripping off” its trademark name.
M&S stages ‘love your boobs’ art installation at London’s South Bank
M&S has collaborated with female body casting artist Lydia Reeves to unveil an empowering art installation on London’s South Bank.
IMTB director general Scott Guthrie: Deinfluencing allows influencers to “re-caIibrate”
MB explores the past, present and future of the influencer marketing industry with trade body director general, Scott Guthrie.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
M&S partners with Future Publishing to promote home range during golden quarter of retail
M&S has partnered with Future Publishing – a specialist media platform – to raise awareness of M&S’ Home range during the golden quarter of retail.
M&S campaign reaffirms its commitment to ‘Value You Can Trust’
M&S has unveiled its latest marketing campaign, reaffirming its commitment to trusted value with an all-channel ‘Clothing & Home’ campaign.
M&S releases another Christmas single following last year’s smash hit
M&S has released another Christmas single this year following the success of last winter’s festive hit which placed second on iTunes.
John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
John Lewis’ Christmas ad beats Asda’s with 217m views in just one day
After going live yesterday, John Lewis’ Christmas ad has surpassed Asda’s Buddy the Elf campaign in terms of total possible views and impressions.
British public are loving Christmas ads this year despite cost of living crisis, says System1
The British public are ‘delighted’ with this year’s Christmas ads despite rising prices and energy bills, according to research firm System1.