M&S gives customers the chance to train with their heroes through new competition

Through its partnership with the Home Nation football associations, retailer M&S has this week launched a nationwide campaign offering competition winners the chance to win a masterclass training session with a football ‘hero’ via their local school or club.

Customers will be entered into the draw when they nominate their local football club or school by opening the retailer’s loyalty programme Sparks on the M&S App.

Those taking part will be able to gain a new entry every time they scan their Sparks card when they purchase an ‘Eat Well’ product, with hundreds of other prizes have also available.




Running until 27 September, winners will be able to select a ‘hero’ from any of the men’s or women’s side from England, Scotland, Wales or Northern Ireland.

READ MORE: M&S partners with Bowel Cancer UK for new awareness campaign

The campaign will be supported by an extensive promotional campaign across TV, video-on-demand, YouTube, social media and out-of-home.

“M&S Food have outdone themselves with this competition – what an opportunity for young footballers to train with their heroes! It’s a genuine money can’t buy experience,” M&S brand ambassador and former England star, Ian Wright said.

“It’s really easy to enter, for every Eat Well product you buy, this equals one entry to the competition. So, the healthier you eat the more chance you have to win! Plus, you have the chance to win loads of other great prizes including great tasting Eat Well products across a wide range of items.”

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