KFC is positioning itself as the ideal working lunch option with a pair of new ads highlighting how its menu can be “workplace appropriate, for when finger licking is not.”
Developed by London agency Mother, the two 30-second spots promote the restaurant chain’s new ‘Lunch Meal Deal’ – which includes a ‘Twister’ wrap, crisps or cookie and a drink for £5.49.
Throughout the respective spots, we see both a barber and a masseuse taking rather inopportune lunch breaks – right in the middle of servicing clients – to illustrate how KFC’s new lunch deal is ideal for a quick, non-messy on-the-go lunch.
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With both films directed by Somesuch’s Sam Hibbard, the campaign follows on from KFC’s recent metal-themed Tower Burger ad, which played on how the sandwich is simply too tall to fit into a regular widescreen shot – unless you rotate it that is.
Earlier this week, the US fast-food giant caused a bit of a stir when it partnered with London’s Camden Council to use a local library to shoot an upcoming advert.
Despite the controversy, KFC was at pains to point out that the library remained open for users throughout filming.
