Ritz has made its long-awaited return to British TV screens with an extensive omnichannel campaign aimed at reintroducing the snacking brand to young families and millennials.
Developed by creative agency VCCP, the campaign will be led by a 30-second hero spot that showcases the Mondelez-owned brand’s status as the perfect versatile snack for entertaining guests – even at very short notice.
Running through to 7 November, the creative will break across TV and out-of-home, supported by organic and paid social media executions on YouTube and Meta alongside owned channels.
“So many of us put pressure on ourselves in the run up to hosting guests, especially when welcoming friends and family into our homes. Ritz is the easy, versatile and crowd pleasing snack that helps you welcome people into your home when you may not feel ready… which no one ever does!” Mondelez marketing manager healthy biscuits, Declan Duggan, said.
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“While we know Ritz is a much loved cracker during the festive season, this simple truth is universal and we wanted to show how Ritz can be enjoyed throughout the year.”
A substantial PR campaign managed by a cross agency team, including ELVIS heading-up social channels, Publicis Media for media buying and Tin Man Communications will also be rolled-out, underpinning the key content.
VCCP London creative director, Jim Capp, added: “We’ve all been there, you’ve got friends coming over and no matter how prepared you think you are, there’s always a last minute panic before the bell goes. It’s great to see such an iconic brand like Ritz back on our screens with a bit of truthful humour”.
4 Comments. Leave new
Absolutely hilarious 👏 ive watched it about 100 times, this was a regular thing in our household, well done, I had tears in my eyes from laughing 😃 😀 😄
Why not just blatantly alienate 80% of the British Public – Well done, morons.
Brilliant advert. So funny.
How many attempts did it take to land the bag in the bin?