Mondelez’s Cadbury Dairy Milk has today (9 January) re-launched a touching TV spot that tells the story of a father’s bond with his daughter.
Watch: Cadbury launches interactive Secret Santa activation for fifth year running
Cadbury has today (14 November) launched its ‘Secret Santa Postal Service’ activation for the fifth year running, inspiring people to secretly send…
Philadelphia and Ogilvy campaign celebrate the launch of new ‘Intense’ range
Philadelphia has unveiled a new light-hearted campaign for the launch of their new gourmet cream cheese Philadelphia Intense.
Cadbury Dairy Milk unveils new taste-led campaign
Cadbury Dairy Milk has launched a new taste-led marketing campaign to celebrate the ‘nation’s favourite’ chocolate.
Mondelez recruits Publicis, WPP and Vayner Media following media review
Mondelez, has divided its £1.3 billion media account between WPP, Publicis and Vayner Media after a comprehensive media review.
Cadbury creates new ‘sonic logo’ to embody the brand in sound
Cadbury has worked with specialist sonic branding agency DLMDD to create a new sonic logo for the brand.
Maynards Bassetts launches nationwide game of ‘I Spy’ with new campaign
Maynards Bassetts has launched a nationwide campaign through VCCP London to promote its flagship wine gum and jelly baby products.
Ritz partners with ELVIS for extensive brand refresh
Ritz has kicked off its first marketing campaign in several years with the launch of a new brand platform, developed in partnership with ELVIS.
Divide and Conquer: Does Walkers’ Crisp In Crisp Out demonstrate how brands can benefit from debate?
With the release of the latest instalment in Walkers’ ‘Crisp In/Crisp Out’ ad series, Marketing Beat takes a closer look at other similar campaigns.
Toblerone taps Miquita Oliver for Father’s Day-themed social media campaign
Toblerone’s latest campaign, created by Dutch agency Media.Monks, celebrates the ‘dad quirks’ we inherit with Father’s Day just around the corner.