Cream cheese brand Philadelphia has unveiled a new campaign in a bid to ‘remind’ shoppers that meals are ‘Simply Better with Philadelphia’.
The campaign – created by Ogilvy UK – will see the Mondelez-owned brand hijack lunch-themed street signs up and down the country to drive home the message that ‘Bread Street’, for example, would be ‘Simply Better with Philadelphia’.
Philadelphia will also team up with savoury biscuit brand Ritz to launch side-by-side, corresponding out-of-home (OOH) adverts. One ad will show Ritz biscuits by themselves, while another ad next to it will sees the biscuits accompanied by Philadelphia. The two placements will state that if there is “one thing we can all agree on… it’s simply better with Philadelphia”.
The new campaign intends to showcase the ways in which Philadelphia’s taste can elevate meals and ‘the moments in which they’re eaten’.
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“Retailers can take advantage of the Ritz and Philadelphia partnership to drive linked sales in store”, Philadelphia UK brand manager Nancy Galvin said.
“We’re so excited to be rolling out our new campaign for Philadelphia this spring. We want shoppers to know that a good meal doesn’t have to be complicated – instead, they can be made Simply Better with Philadelphia. With its great taste and quality, it’s such a simple and quick addition that can really make all the difference.”
‘Simply Better with Philadelphia’ will be supported by in-store, digital and social activations.
Ogilvy UK creative director Andy Davis added: “This campaign has made Philly and Ritz a dream team. Philadelphia is all about the taste. Whether you’re trying to elicit a smile from a sulky teen, be there for a friend in need, or just binge-watching box-sets – a bagel, a slice of toast or your favourite cracker is simply better with Philadelphia. Fact.”
