McDonald’s is showcasing its unparalleled impact on pop culture, TV and cinema with its latest global campaign breaking across 100 markets this week.
The brilliantly simple 60-second ad consists solely of TV and film clips referencing McDonald’s, including The Office (US), The Fifth Element (1997), Friends, Clueless (1995), Coming to America (1988), Seinfeld and Loki.
‘As featured in’ acts as a not-so-subtle reminder of the monumental influence that McDonald’s has had on global culture since it opened its first restaurant in 1940.
Several new partnerships have been launched in conjunction with the mammoth campaign, ranging from special screenings of cult 90s hit Clueless in London cinemas, to millions of free film rentals being offered via MyMcDonald’s Rewards.
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“It’s not only our real-life fans who have a go-to order… for decades our favourite movie and TV characters have, too,” McDonald’s global chief marketing officer and head of new business ventures, Morgan Flatley said.
“The ‘As featured in’ Meal is our biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment.”
Forming part of the restaurant chain’s ongoing ‘Famous Orders’ global platform, ‘As featured in’ will even see the creation of a one-off ‘Sweet ‘N’ Sour’ sauce as part of a tie-up with Marvel’s Loki series.
Rounding off the activity, McDonald’s will also be collaborating with London-based skateboard fashion brand Palace, which will enable customers who purchase from the ‘As featured in’ menu access to jointly-branded merch.
