Vodafone has been named the UK’s most valuable brand for the fifth year in a row, according to a report from Kantar.
UK consumers find DOOH campaigns more entertaining and trustworthy than other mediums
A new study has revealed that DOOH campaigns are regarded by consumers across the UK as ‘informative, entertaining, creative and trustworthy’.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Coca-Cola remains the world’s most chosen brand for a decade
Coca-Cola has been named the ‘most-chosen brand on the planet’ for the tenth consecutive year by marketing data and analytics company Kantar.
WPP leaders declared ‘role models’ for championing diversity
A total of 15 WPP leaders have been named in the Empower Role Model Lists 2022 for driving inclusion for people of colour in business.