Shaken Udder unveils its ‘biggest ever’ digital ad campaign

British milkshake brand, Shaken Udder, has launched its “biggest ever” digital out-of-home advertising campaign.

Founded in 2004 and worth £20 million in retail sales value, the brand has achieved 63% growth year on year and is hailed as the number one premium shake brand in the UK market.

Running for most of this month, the campaign will include a mixture of static and full-motion ads with the primary goal of raising brand awareness. The brand’s digital ads will be placed in and around London and Yorkshire on JCDecaux, Global and Clear Channel screens.

READ MORE: Google removes over 3.4 billion ads in 2021

The campaign’s main focus will be on “Chocolush!”, Shaken Udder’s most popular flavour,

highlighting that the drink makes the “ideal on-the-go treat” at different times of the day.

“The ads emphasise the premium nature of the shakes and their incredible taste credentials,” the brand said.

“Shaken Udder use superior ingredients, including real fruit and Belgian chocolate, to achieve a delicious, creamy taste.”

The full motion ads that feature in shopping malls will feature the tagline “Grab One On The Go”, aiming to appeal to impulse buyers, while the videos that appear on tubes and rail adverts will mimic train doors.

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