ITV experienced a 10% dip in ad spend revenues at the beginning of 2023 and the broadcaster has warned of further declines in the second quarter.
Frosty Jack’s unveils its first-ever TV advert featuring hands model Hans Handerson
Aston Manor Cider has unveiled Frosty Jack’s first-ever TV advert, which calls on the nation to ‘Crack Open the Unexpected with Frosty Jack’s’.
Tourism Ireland taps into ITVX’s dynamic ads proposition to launch highly-targeted new campaign
A wide-ranging partnership between ITV, Adylic, OMD and Tourism Ireland has launched a new ‘data-driven dynamic’ creative campaign on…
ITVX hits one billion streams, overtaking Disney+ and All4
ITV has announced that its streaming service ITVX officially hit the one billion streams mark on Easter Sunday 2023 (9 April).
ITV brings latest docu-series to life with hyper-local interactive OOH campaign
ITV has brought its latest documentary series, ‘A Year on Planet Earth’ to life with a multi-sensory out-of-home activation at Westfield London over…
ITV launches ‘world-first’ multi-sensory OOH activation at London Victoria
ITV has this week unveiled a unique multi-sensory out-of-home activation at London’s Victoria station that dispenses fresh popcorn and diffuses…
Two thirds of UK’s largest advertisers set to slash television spend
Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
ITV unveils its ‘biggest marketing campaign’ in decades for ITVX
ITV has unveiled a series of comedic ads ahead of the launch of its brand-new streaming service ITVX.
ITV unveils a trio of new advertising technologies ahead of its ITVX launch
ITV has unveiled three ‘pioneering’ new advertising technologies as the brand prepares to launch its new streaming service ITVX on 8 December.