ITV is cutting back on new shows amid an anticipated advertising downturn this festive season, with city analysts predicting falling advertising revenues this year.
Grace Dent stars in This’ TV ad debut
This is set to launch its first-ever TV ad campaign, featuring food critic of MasterchefUK and Very British Problems fame, Grace Dent.
Royal British Legion shares ‘unspoken truths’ in Remembrance Day ad
The Royal British Legion is revealing the unspoken secrets of life within the Armed Forces through an unabashedly candid campaign.
ITV expands linear addressable ad network to over a million households
ITV has launched linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in 1.3 million YouView homes.
ITV AdLabs supercharges emotional targeting proposition
ITV AdLabs is upgrading its Automated Contextual Targeting (ACT) tool in partnership with search intelligence platform Captify.
Wagamama partners with mental health charity for first TV campaign since 2021
Wagamama is celebrating the rejuvenation and invigoration of open water swimming with its first campaign and TV creative since 2021.
Ant and Dec front ITV’s hard-hitting children’s mental health campaign
ITV is encouraging schools across the UK to set a different kind of homework ahead of World Mental Health on 10 October.
ITV announces multi-million-pound investment in plant-based meat firm
As part of its ‘Media for Equity’ initiative, ITV has invested in popular, plant-based meat business THIS.
ITV advertising sales plunge as boss blames ‘stagnant’ economy
ITV boss Dame Carolyn McCall has blamed the government’s lack of initiatives to revive the economy for its ad sales plunging in recent months.