Houser has previously worked with ITV during his tenure at Uncommon London, namely on its mental health campaign Britain Get Talking.
Yeo Valley unveils first TV ad in 10 years
Yeo Valley Organic is returning to TV screens for the first time in a decade with a new integrated campaign focusing on its West Country roots.
Motor Neurone Disease Association collaborates with Coronation Street
MND Association will use the Coronation Street storyline alongside its new, emotionally charged advert to increase awareness of the disease.
Channel 4 could cut up to 200 jobs as ad sector slumps
Concerns around job cuts in television remain, including at Channel 4, amid an ad industry slump, as advertisers spread their budgets more thinly.
ITV creates knight-themed Burger King film for Deliveroo social stunt
ITVX and Burger King have joined forces to bring all new epic ‘The Winter King’ to life, with a film focusing on the service of delivery drivers in the winter season.
Mecca Bingo launches headline sponsorship campaign for ITV’s Loose Women
Mecca Bingo is to become the leading sponsor of the multi-award winning ITV panel show Loose Women.
ITV launches new Insights Group to supercharge data offering
ITV has launched the ‘ITV Insights Group’, a new proposition which will bring together specialisms in market, media research, analytics and data.
Less than 10% of UK ads contain environmental messaging, despite climate crisis
Less than 10% of UK TV adverts have included an environmental message over the last three years, despite mounting public calls for climate action within advertising. Revealed by ‘The Greenprint’,…
Read MoreITV launches new £2m Head First Award inititiative to shine spotlight on mental wellbeing
ITV is announcing the launch of an all-new advertiser-facing Head First Award initiative to shine a spotlight on mental wellbeing in the industry and promote positive action on the issue.
ITV launches new studio dedicated entirely to ad-funded entertainment
ITV has this week launched BE Studio, a new full service creative studio that will exclusively work on Ad Funded Entertainment (AFE).