ITV has announced that former BBC creative director Tom Houser will join ITV Creative as executive creative director in March.
Houser has previously led high-profile accounts including British Airways, Pinterest and The Guardian, and has also worked with the broadcaster during his four-and-a-half years at Uncommon London, including on its mental health campaign Britain Get Talking.
During the last year as freelance creative director at BBC Creative, Houser was part of the relaunch of Doctor Who and worked on projects including Planet Earth III, Radio 1 and The Tourist.
In his new role, Houser will report to director Niki Garner while leading the largest department within ITV Creative to further amplify the creative standard across the company as a whole, promoting its content and delivering thousands of campaigns each year.
Continuing to work on the recently launched ITVX, Houser will be tasked with setting a team vision and working closely with all departments to ensure that briefs deliver digital-first work.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
The announcement follows the appointment of the in-house agency’s new head of creative strategy Tatiana Jezierski – formerly strategy director at Mother – as ITV continues to bolster its senior creative team.
Houser said: “I’m so excited to be joining ITV Creative as part of their management team”.
“Having worked on ITV’s ‘Britain Get Talking’ campaign for many years, I know how much opportunity and appetite there is internally for big, brave ideas. I can’t wait to get stuck in and meet everyone.”
Garner added: “Tom is a brilliant creative and no stranger to the ITV brand”.
“I’m thrilled to have him join ITV Creative to lead the creative department and help us deliver some fantastic work that really resonates with our viewers.”
