Camden Town Brewery has this week launched what it calls its ‘biggest ad campaign ever’ as it looks to increase brand recognition within the beer drinker category.
Spearheaded by a comedic animated spot, the campaign will run for 21 weeks and will challenge ‘beer lovers’ to drink beyond their comfort zone and try out the brewery’s full product range.
Developed by Wieden+Kennedy London, the creative will run through to October and will for the first time highlight varieties outside of Camden’s flagship ‘Hells’ lager.
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Camden Town Brewery head of marketing, Fred Nesbitt said: “Illustration and design has always been at the heart of Camden, and that’s why we wanted to create an illustrated beer world to let viewers experience Camden Town Brewery in a fun, friendly and playful way.
“Having brought fame to our Hells Lager with our previous ATL campaigns, as a craft brewery we’re excited to show off our brewing creds by featuring more of our core range with our Pale Ale and IPA making their first appearances.
Appearing across TV, broadcaster video-on-demand, YouTube, digital and social media, the campaign will be the brewery’s longest-running ever.
