Armadillo boss James Ray has stepped up to the plate as he takes over as chair for The Institute of Practitioners in Advertising (IPA) for England and Wales.

Ray – who was appointed to the role at last week’s council meeting – will be taking over from Richard Aldiss, formerly of McCann Manchester.

The new position will see Ray acting as a figurehead for IPA member agencies, working closely with the team of city heads to champion outstanding talent across the advertising community and support IPA president Josh Krichefski in his People First agenda.

Previously city head for Bristol, Cardiff and the South West, Ray is accustomed to providing a voice for IPA members, having helped support agencies through challenging business conditions since 2022.

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“In a time of both opportunity and challenge for the marketing and advertising industry, I’m looking forward to supporting our fantastic group of city heads, as we work to channel the IPA’s support for our member agencies outside of London,” Ray said, adding that he was “immensely proud” to be taking on  the role.

His full agenda will be announced in 2025.Ray’s successor as city head for Bristol, Cardiff and the South West will be announced at a later date.

Commenting on the appointment, IPA director of membership Tom Mott said he was “delighted” at the appointment.

“[Ray] has been an excellent supporter and champion of our members in Bristol, Cardiff and the South West during his time as city head and I have no doubt he’ll bring the same commitment and passion to his new role as chair for England & Wales.

“I’d also like to thank Richard for all his efforts during his tenure.”