Ikea Retail is telling viewers to most certainly “try this at home” with an ebullient new ad which encourages all of us to ‘rebel’.
Ikea mocks pretentiousness of snobby kitchen rivals
Ikea is mocking the pretentiousness of its snobby kitchen rivals in its latest ad campaign, centred around a spoof high-end furniture company.
IKEA focuses on mental health with 2023 Christmas spot
Ikea is encouraging people to prioritise ‘joyful moments’ of reprieve during the inevitably hectic festive season in order to prioritise mental health.
Vinterior pokes fun at Ikea saying consumers are “better than flat pack”
Pre-loved online furniture marketplace Vinterior is saying goodbye to ‘fast furniture’ in a campaign embracing furniture that ‘lasts for generations’.
6 innovative OOH wraps: from IKEA bags to Netflix tunnels
Inspired by IKEA’s big blue bag, we’ve wrapped up – pun intended – six of the most innovative ways brands have made the most of outdoor space.
IKEA’s colossal tote bag campaign takes over Oxford Street’s skyline
IKEA UK has unveiled an enormous version of its iconic big blue tote bag in a celebratory new campaign marking the presence of the furniture retailer’s new store in Oxford Street.
Opinion: Why fashion brands are missing out on making waves with sound
Mother Design managing director Kathryn Jubrail explains why she’s frustrated that marketers are missing out on the power of sound.
IKEA lampoons MTV Cribs in bold new TV campaign
Cult Swedish furniture brand IKEA has released an MTV Cribs-inspired TV spot to kick-off its latest brand campaign, ‘Show Your Savvy’.
IKEA stages four ‘Real Life Roomsets’ in its stores to reveal reality of temporary accommodation
IKEA has partnered with Shelter to launch ‘Real Life Roomsets’, highlighting the real living conditions of those forced into temporary accommodation.
He who dares: 9 of the best guerrilla marketing stunts from the last 6 months
Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.