Ikea is telling viewers to most certainly “try this at home” in its new ad that encourages all of us to ‘rebel’, whilst still kitting our homes out entirely with Ikea furniture.
Developed by McCann’s Spanish team, the campaign marks the agency’s first work for the flat-pack furniture specialist since being awarded its global account.
Surprisingly, the ad is Ikea’s first ever unified global creative – due to run across all 31 countries in which its Ingka Group operates. The spot will be initially rolled out in Belgium, Finland and Italy, before appearing in further key markets such as the US, UK, Ireland and Australia.
Ikea has traditionally operated at a local level with considerable success – its UK agency is Mother London.
“This campaign represents another step, supporting our customers with inspiration on how home can enable their passions, where they can begin to push the boundaries in an affordable way,” Ingka Group growth and marketing manager, Licca Li said.
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Directed by Filip Nilsson through Smile and Craft Spain, the film uses both life-action and animated visuals to build upon Ikea’s ‘Home Can Do It’ creative platform, which illustrates how enhancing one’s home can drive happiness in the face of a global economic crisis.
Ingka retail manager Tolga Öncü added: “We believe that home is more than just a place to eat and sleep – it’s a place where you can unleash your creativity and have fun.
“That’s why we created ‘Do Try This at Home’, a campaign that shows you how affordable ideas for home can empower you. No matter your style, budget or space, you can find inspiration and tips on how home can be a place that supports your passions. Join us and discover how ‘Home can do it.’”
17 Comments. Leave new
The most annoying loud commercial ikea has ever made! We turn the channel when we hear it!
1000% agree
I love this advert . I love the music , the action , the speed of everything . Who is the lady in the karate bit . She looks real cool
I must agree. I mute this commercial because it is the most annoying, loud commercial ever.
I find this commercial obnoxious. I turn the sound off as soon as I hear it.
This commercial is the most annoying commercial of all time. It’s puts me into a violent rage to find my remote in mute it. It’s loud stupid and just to much of everything. It’s pure 💩 and the people who thought it was good should be made to listen to it every time they sit down after a long day of work multiple in an hour.
Please for the love of all my senses stop this commercial. The most annoying one ever
Terrible commercial. Loud and obnoxious. I have to mute the tv or freeze and skip over so that I’m not annoyed.
I mute it every time it comes on. Most annoying commercial ever!!!!!
Horrible! I mute it every time it comes on
Horrible LOUD commercial ….please please stop
I will never shop at IKEA. Obviously a very tone deaf executive to allow this piece of garbage advertising.
The advertising gteam at IKEA should be fired for this repugnant commercial
Hate, hate, hate this commercial. Ikea put too much money into making this mind numbing commercial
I am finished watching all stations playing Ikeas annoying, irritating commercials. I’m done
Stop this annoying commercial, l beg of you….
I absolutely hate this add I have to turn the sound off every time
So irritating I don’t even want to go to ikea