Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.
Koala furniture offers Prince Harry a royal discount in response to IKEA ’embarrassment’
Furniture brand Koala has offered Prince Harry a discount after he admitted in his autobiography that he “felt embarrassed” by his “IKEA furniture”.
Netflix hires Ikea’s global marketing leader James Foster
Netflix has appointed James Foster as its new vice president of EMEA marketing a month after the streaming giant launched its new ad tier.
Publicis agency Starcom UK recruits managing partner of iProspect owned by Dentsu
Publicis Groupe agency Starcom UK has recruited Lin-Sze Teh as its head of planning in a bid to driving ‘faster growth’ for clients.
Mother London bolsters its executive creative director team
Mother London has created two more executive creative director roles that will be filled by Nick Hallbery and Tom Bender.
Ikea unveils ‘It won’t feel like home ’til it feels like you’ campaign to inspire individuality at home
Ikea has launched a new campaign in the UK and Ireland to promote the importance of creating a home where people feel like they truly belong.
Meet the marketer behind ‘Elton John’s’ Primark advert
MB speaks to the marketer responsible for causing havoc by creating an advert tricking fans in believing Elton John was shopping at a Primark store in Liverpool…
Ogilvy appoints Mick McCabe as new chief strategy officer
Ogilvy has named Mick McCabe as its new global chief strategy officer, succeeding Ben Richards a role filled by him for over 11 years.