Meditation and sleep app Calm has poked fun at Boris Johnson’s resignation in its latest out-of-home (OOH) campaign.
The news comes a week after the Conservative Party leader announced that he was quitting as PM.
The OOH campaign pictured above reads: ‘Just resigned? Take a deep breath,’ and features across the TfL’s network of trains and train stations.
An accompanying tweet from the mental well-being brand captioned the campaign: ‘No10 we’re looking at you 👀.’
No10 we're looking at you 👀 pic.twitter.com/3HhKoUj5aW
— Calm (@calm) July 12, 2022
READ MORE: Advertisers react to Boris Johnson’s resignation
The idea was dreamt up by Calm’s creative partner R Agency.
The company is not the only brand to have poked fun at Boris Johnson, with firms like Ryanair, Iceland and Paddy Power also poking fun at the ex-PM.
Most recently, creative agency Down at the Social, also mocked Westminster by creating a series of cocktails to match the eight Conservative MPs remaining in the Conservative Party leadership race.
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