Iceland Foods has unveiled a ‘one-of-a-kind’ competition to celebrate its partnership with fitness nutrition brand Myprotein.
If a shopper can successfully lift the ‘world’s heaviest freezer’ they will be rewarded with its entire contents – a year’s supply of meals from Myprotein.
Taking place in the supermarket’s food warehouse in Tottenham, the first 30 people to try their hand at the competition will also receive a Myprotein goody bag.
The competition – taking place from 19-21 May – was launched and promoted with the help of Love Island star and fitness entrepreneur, Alex Bowen, who attempted to lift the lid and took to his Instagram to announce the activity.
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“Lifting the lid on the world’s heaviest freezer is something that I seriously had to train for, but with a years’ worth of Myprotein meals on the line, it was worth the challenge,” Bowen said. “As an Iceland shopper myself, I love to see high protein options that save time and don’t break the bank. Anyone who’s serious about weightlifting should come down to Iceland’s Food Warehouse in Tottenham and give it a go – the first 30 to give it a go will get rewarded so there’s nothing to lose, only gains.”
The years’ worth of Myprotein meals include Myprotein Beef Lasagne (£4.00, 400g, 36g protein), the Myprotein Breakfast Wrap (£4.00, 320g, 41g protein), and Myprotein Salt & Pepper Chicken – (£6.00, 4pk) (30.0g protein, 154kcal).
An Iceland spokesperson added: “We wanted to something really unique to celebrate our Myprotein partnership and what better way than testing the nation’s muscles? Lifting the freezer lid is no easy feat and all of us in store have so far tried and failed so we’re excited to see someone take home the prize.”
The campaign is being managed by Ketchum.
2 Comments. Leave new
You should do one in Cambridge
Is this going to be running again in London?