Marketing Beat takes a look at the various ad campaigns being rolled out by alcohol brands in the lead up to summer.
Strongbow Ultra Dark Fruit £12m campaign urges public to ‘Drink the G.O.A.T’
Strongbow has unveiled its £12 million marketing campaign for its new low-calorie cider Ultra Dark Fruit, telling consumers to “Drink the G.O.A.T”.
Heineken and ITV collaborate to bring alcohol-free beer to Coronation Street and Emmerdale
ITV has announced that Heineken 0.0 Draught will now be showcased in Coronation Street’s Rovers Return and Emmerdale’s Woolpack.
Heineken shuts down all operations in Russia predicting a loss of €400m
Heineken has decided to completely exit Russia, withdrawing all ownership of business in the country, following the invasion of Ukraine.
Heineken unveils world’s first virtual metaverse beer
Heineken has launched its first virtual beer, Heineken Silver, available exclusively in its virtual brewery within the digital platform, Decentraland.
Ogilvy appoints Mick McCabe as new chief strategy officer
Ogilvy has named Mick McCabe as its new global chief strategy officer, succeeding Ben Richards a role filled by him for over 11 years.