Heineken UK has appointed Rajeev Sathyes as its newest marketing director, after his predecessor Michael Gillane moved to a different role at the drinks giant.
Heineken taps Gareth Bale’s star power for punny Dry January ad
Heineken 0.0 has recruited Wales and Real Madrid legend Gareth Bale to ask revellers to stop ‘baling’ on their mates this Dry January.
Heineken appoints Lucky Generals to Cruzcampo account
Heineken has appointed independent agency Lucky Generals to create a multi-million pound for the UK launch of its Spanish Cruzcampo beer.
Heineken 0.0 extends ITV product-placement deal to bring zero-alcohol beer into the mainstream
Heineken and ITV are renewing their extensive product-placement deal for a further 18 months following the partnership’s runaway success.
Heineken and National Lottery reveal secrets to ‘weathering the storm’
Industry giants Heineken and National Lottery highlighted the importance of effective branding in surviving challenging times during MAD//Fest.
Strongbow launches spoof hotline to help fans come to terms with its new branding
Strongbow has unveiled a tongue-in-cheek phone hotline service to help ‘superfans’ come to terms with the brand’s recent ‘modern makeover’.
Heineken-owned pub chain launches new UK-wide campaign
Heineken-owned Star Pubs & Bars has launched a new integrated campaign to empower its licensees to create pubs with passion and personality.
Strongbow unveils vibrant new brand identity backed by £20m marketing campaign
Heineken has this week unveiled a fresh new brand identity for Strongbow to coincide with the launch of a new addition to its growing portfolio of…
Heineken increased marketing and sales spend by a fifth last year to £2.4bn
Heineken increased its marketing and sales spend by almost a fifth (22.4%) to £2.4 billion (€2.7 billion) last year.
The PHA Group appoints creative director to amplify creative offering
PR and digital agency The PHA Group has appointed Mike Chivers as its new creative director.