JCDecaux has unveiled an initiative that intends to help brands led by people from BAME backgrounds better target OOH audiences.
Volkswagen selects Google brand marketing MD as its new CMO
Volkswagen has appointed Google’s global senior managing director of brand marketing, Nelly Kennedy, as its new chief marketing officer.
Google and Apple are the most inspiring brands in the world, says Wunderman Thompson
Google, Apple, Samsung and Amazon are the most inspiring brands in the world according to a Wunderman Thompson study.
Opinion: why marketers must fight for budget during tough times
When times are hard, the marketing budget is often the first to be cut. ROI Hunter ceo Karel Schindler explains why marketers must fight for their budget during tough times.
Google EMEA agency sales MD Mark Howe to ‘hang up his boots’
Mark Howe, Google EMEA agency sales managing director, is set to enter “semi-retirement” at the end of this year.
Google sales growth slows as YouTube ad revenues decline for the first time
Alphabet, owner of Google and YouTube, has said that sales increased by just 6% in the three months to September as brands cut their ad budgets.
The League appoints former Google and RCS Mediagroup director to key leadership role
Davide Galante has been named as the international business development director of The League, a Europe-wide network of marketing agencies.
Snapchat will lower its marketing spend and cut 20% of its staff
Snap is set to ‘substantially lower’ its marketing spend and cut 20% of its workforce as the brand looks to restructure its business.
Top tips for marketers anticipating the new Google SEO ‘helpful content update’
Marketing Beat asks various SEO and marketing specialists for their opinions on how Google’s new ‘helpful content’ update will affect the industry.
Google’s sweeping SEO update will affect marketers and content creators
Google’s new ‘helpful content update’ is set to affect marketers and their use of SEO to gain traffic.