Lovehoney has launched a tongue-in-cheek campaign taking aim at Google’s SafeSearch feature, find out why by clicking here:
Evolve or face extinction: How marketers can adapt to a post-cookie world
Marketing Beat takes a closer look at what the end of third-party cookies will mean for the industry, and how it can adapt to these changes.
Waze strikes three-year sponsorship deal with Tour de France
Waze has announced that it has agreed a three-year deal to sponsor the Tour de France, as the event returns for its 109th edition.
We Are Futures releases Social Impact Barometer evaluating brand perception among 16-24 year olds
We Are Futures has created a ‘social impact barometer’ which analyses 100 top brands according to how they are perceived by 16-24 year-olds.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Five of the best 3D billboards: the ‘new wave’ of OOH advertising
Marketing Beat takes a look at some of the recent 3D billboards that have captivated audiences and pushed boundaries in OOH advertising.
CMA investigates Google for the second time for abusing its position in the ‘ad tech stack’
The CMA has launched a second investigation into Google’s practices in ad technology, following a recent probe into its Meta ‘Jedi Blue’ agreement.
Google showcases its Pixel 6 ‘Magic Eraser’ tool in new campaign
Google has launched a campaign to showcase its Pixel 6 ‘Magic Erase’ tool with creative input from agencies Anyways Creative and Amplify.
Google removes over 3.4 billion ads in 2021
In a recent ” Ad Safety Report”, Google revealed that it removed over 3.4 billion ads and suspended over 5.6 million advertiser accounts in 2021.