Contributing well over £100 billion to the British economy in 2021, the creative industries form an integral part of the UK’s gross domestic product.
New DMA report underlines pivotal role of emails in brand comms
The Data & Marketing Association (DMA) has today (25 April) released its Consumer Email Tracker 2023 report, which highlighted the continued…
DPDI Bill: Michelle Donelan backs data bill, saying new GDPR legislation “benefits everyone”
Earlier this week, Michelle Donelan MP addressed DMA Data 2023, promoting the new Data Protection and Digital Information Bill (DPDI).
DPDI Bill: DMA welcomes UK government’s new data privacy and GDPR reforms
Described by the DMA as “pro-growth” reforms, the DPDI Bill is expected to provide marketers with legislative clarity and maintain data protection.
DMA appoints industry ‘learning ambassador’ to the board of directors
The Data & Marketing Association (DMA) has appointed Kate Hamilton to the DMA board in a bid to help diversify skill-sets across the industry.
DMA calls for cultural shift within UK creative industries to plug growing skills gap
The Data and Marketing Association (DMA) is calling on senior managers across the UK to address the growing skills gap within the creative…
Crystal ball save us all: 2023 marketing predictions from industry leaders
As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
‘Have a Word’ Mayor of London and Ogilvy UK campaign wins the Grand Prix at DMA Awards 2022
The Mayor of London and Ogilvy UK have taken home the Grand Prix at the DMA Awards 2022 for their ‘Have a Word’ campaign.
Consumers are becoming increasingly disloyal to brands in light of cost of living crisis
Consumers are changing their spending habits as a direct result of the cost of living crisis, according to a DMA report.