Disney Plus has announced that it will launch its new cheaper ad-supported tier in the US on 8 December this year.
Johnny Vegas voices a seagull in Blackpool Council’s £1.3m marketing campaign
Blackpool Council has partnered with Merlin Entertainments to launch the city’s ‘biggest ever’ marketing campaign, spearheaded by Johnny Vegas.
Disney and Katie Piper unveil campaign to encourage families to share more playtime
Disney has launched ‘The Gift of Play’ campaign that intends to encourage parents and their children to share more imaginative playtime together.
Disney+ discloses details of its new ad-supported tier
Disney+ has revealed that its cheaper ad-supported tier option will have a lower number of ads than its streaming competitors.
Analysis: How should marketers adapt to changing consumer behaviour?
Marketing analyst Danny Denhard and Starcom strategy director Dan Coleman explore how marketers should adapt to consumer behaviour.
Disney unveils new homeware brand
Disney has unveiled its first interiors and home brand titled Disney Home, which will include affordable children lines and on-trend “chic” products.
Disney scores first place in MBLM’s Brand Intimacy 2022 Rankings
Disney has ranked first for the second time since 2019 in MBLM’s 2022 Brand Intimacy Study, with Tesla landing second place.
Netflix plans to include ads to lower subscription costs
Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.
Disney temporarily shuts down operations in Russia
Disney has paused all its business in Russia following its invasion of Ukraine and the subsequent humanitarian crisis.
