A new IPA survey has highlighted growth in the circular economy – and shown that an increase in the appetite to rent, repair and resell items has been spearheaded by Gen Z and Millennials and sped up by the cost of living crisis.
Huel ads banned for claiming its shakes can save money on food bills
Two Huel ads have been banned by the ASA for implying that eating its products as meal replacements is cheaper than consuming ‘traditional’ diets.
Dogs Trust airs urgent call for help in latest TV spot
Dogs Trust has today (15 February) released a new TV spot to tackle the 50% increase in re-homing enquiries it has received due to the ongoing…
First Direct Skunk brings a whiff of hope to the stinkiest of financial situations
First Direct has introduced a provocative new brand platform that sees the new character Skunk call out the stinky truth about being skint.
Navigating uncertain times: 5 marketing essentials to keep brands thriving
Kantar EVP of global thought leadership Jane Ostler has created five marketing imperatives to help steer brands in the right direction for 2023.
9 of the most hard-hitting charity campaigns released this year
Charities and agencies have really struck a chord with consumers this year – we round up nine of the best charity campaigns of 2022.
Subway partners up with Fareshare charity in Judi Love-backed campaign
Subway has partnered up with charity FareShare in a bid to tackle food waste and support people fighting hunger amid the cost of living crisis.
Shelter Christmas ad depicts reality of children living without homes this winter
Homelessness charity Shelter has released its winter TV ad ‘Brave Face’ to highlight the fact that 119,500 children will be homeless this winter.
Cats Protection launches cost-of-living winter campaign with GOOD
Cats Protection has partnered with creative agency GOOD to launch an integrated campaign to make sure it ‘Feels Like Home’ for cats this winter.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.