Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.
Pablo to introduce £30,000 minimum wage for staff in industry-first
Pablo has introduced a ‘Living Wage’ which will see all of its employees earn a minimum of £30k a year in a bid to soften the cost-of-living crisis.
Frontify CCO on why brands should ‘never stop spending’
Frontify’s global chief commercial officer Rebecca Rosborough on how brands should never stop spending, even in a recession.
Up to 71% of UK marketers fear for long-term job security
An alarming new report has revealed that as many as 71% of UK marketers fear for their long term job security, SurveyMonkey reveals.
Londoners’ brand loyalty has plummeted despite increased spending
A strong majority (60%) of Londoners feel less loyal to brands, according to ServiceNow research, despite the fact that half are spending more.
Dad gets caught slipping in playful new Duracell TV ad
Duracell has unveiled a TV campaign aimed at showcasing the value for money that its long-life products offer, as opposed to cheaper alternatives.
Age UK makes you step into the shoes of the elderly with powerful new radio ads
Age UK has launched a powerful audio campaign to highlight the issues faced by older people and those who care for them.
Agency mental health wanes when new business enters, Great Pitch Poll finds
The Great Pitch Poll has revealed that a fifth of people working for agencies (22%) feel their agency ‘does very little’ to support their mental health.
Kantar MD on why ‘brands need to be on the money’ in a cost-of-living crisis
Sarah Sanderson, managing director TGI at Kantar Media, explains why it’s crucial that brands are “on the money” in a cost-of-living crisis.
IPA Data: UK marketing budgets continue to grow as companies invest in sales promotions
Total UK marketing budgets have continued to grow, with significant investment in sales promotion activity, according to IPA Bellwether data.