Kantar’s head of creative excellence, Lynne Deason, has warned brands will need to ensure their Christmas advertising campaigns strike the appropriate note with the public as 50% of consumers plan to spend less on the festivities this year as the ongoing cost-of-living crisis continues to intensify.
Barnardo’s unveils hard-hitting campaign amid cost of living crisis to tackle child poverty
Barnardo’s has unveiled a new campaign to highlight the damning effect of the cost of living crisis on vulnerable families and children.
Shelter dismisses cost-of-living ‘hacks’ in its latest government-damning campaign
Shelter’s latest campaign rejects suggested cost-of-living ‘hacks’ and instead calls on the government to make housing more affordable.
Consumers are becoming increasingly disloyal to brands in light of cost of living crisis
Consumers are changing their spending habits as a direct result of the cost of living crisis, according to a DMA report.
Retailers waste over £19k a month on ‘ineffective’ digital marketing
Retailers are wasting an average of £19,000 a month on ineffective digital marketing according to new research from ROI Hunter.
Influencers ‘infuriate’ fans by boasting about luxury lives during cost-of-living crisis
Social media influencers are “infuriating” fans by showing off their lavish life styles, despite the ongoing cost of living crisis, a new poll has found.
Wavemaker UK selected by online marketplace JML to handle its media account
Wavemaker UK has been selected by JML, a video marketing online marketplace, to handle all media strategy and planning across the UK.
The Big Issue at 30: CMO Zoe Hayward discusses extensive re-brand and ambitious five-year plan
Marketing Beat speaks to Big Issue CMO Zoe Hayward as the business turns 30, discussing an extensive rebrand and new five-year strategy.
Zoopla unveils multimedia campaign to entice people to value their homes
Property marketplace Zoopla has unveiled a national multimedia campaign in a bid to encourage more people to value their homes.
The Fats of Life: How government and brands must work together on HFSS
Ogilvy UK’s chief strategy officer Jo Arden discusses the impact of the cost-of-living crisis on food and beverage advertising and what brands do to promote healthier choices.