Asda expands rapid delivery tie-up with Uber Direct

Asda has signed a new multi-year preferred partner agreement with Uber Direct, to increase the number of locations offering delivery
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Asda has signed a new multi-year preferred partner agreement with Uber Direct, to increase the number of locations offering delivery in as little as one hour.

The extended partnership will increase the availability of Asda’s express delivery service powered by Uber Direct’s courier network.

Additionally, this enables Asda to fulfil large basket orders nationwide, allowing customers to use the on-demand service for their weekly grocery shop.

The service originally enabled orders to be delivered from approximately 300 superstores across the UK, and was expanded to 10 additional superstore locations in H2 2025.

The supermarket is now seeking to expand its proposition to more locations in 2026, increasing its customer reach and further driving its mission “to deliver real value for ordinary working people”.


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Uber Direct and Asda have worked together since 2021, when the grocery retailer first launched its on-demand proposition.

Asda VP of online Barney Burgess said: “Express delivery has proven particularly popular with our customers, enabling them to have their everyday essentials delivered within hours of placing an order.

“Uber Direct’s strong performance and reliable service has been vital in helping us to grow the service to date.

“We are excited to continue growing our partnership with Uber Direct and to keep delivering an exceptional and convenient service to our customers.”

BrandsCreative and CampaignsNews

Asda expands rapid delivery tie-up with Uber Direct

Asda has signed a new multi-year preferred partner agreement with Uber Direct, to increase the number of locations offering delivery

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Asda has signed a new multi-year preferred partner agreement with Uber Direct, to increase the number of locations offering delivery in as little as one hour.

The extended partnership will increase the availability of Asda’s express delivery service powered by Uber Direct’s courier network.

Additionally, this enables Asda to fulfil large basket orders nationwide, allowing customers to use the on-demand service for their weekly grocery shop.

The service originally enabled orders to be delivered from approximately 300 superstores across the UK, and was expanded to 10 additional superstore locations in H2 2025.

The supermarket is now seeking to expand its proposition to more locations in 2026, increasing its customer reach and further driving its mission “to deliver real value for ordinary working people”.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


Uber Direct and Asda have worked together since 2021, when the grocery retailer first launched its on-demand proposition.

Asda VP of online Barney Burgess said: “Express delivery has proven particularly popular with our customers, enabling them to have their everyday essentials delivered within hours of placing an order.

“Uber Direct’s strong performance and reliable service has been vital in helping us to grow the service to date.

“We are excited to continue growing our partnership with Uber Direct and to keep delivering an exceptional and convenient service to our customers.”

BrandsCreative and CampaignsNews

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