Netflix is set to launch a new ad-supported option to its service in November as it looks to offer more cost-effective alternatives in its struggle to…
Walkers launches £multi-million media campaign with focus on taste
Walkers has launched a £multi-million media campaign for its Baked range which will run until mid-November with a key focus on taste.
ITV reveals over-55s appear in just 23% of ads despite ‘massive commercial opportunity’
Over-55s are cast in just 23% of adverts despite the “massive commercial opportunity” they offer, according to the latest data from ITV.
Dole Sunshine Company uses fruit in nutritional campaign posters
Dole Sunshine Company has launched a campaign to highlight snacks with low nutritional values by printing adverts in ink made mostly using fruit.
Queen Elizabeth II: UK advertising shuts down for state funeral
Advertising across the UK will be paused today as the nation comes together to pay its respects at the state funeral of Queen Elizabeth II.
M&C Saatchi TALK leads Pernod Ricard global PR
Marketing and advertising agency M&C Saatchi TALK has partnered with Irish Distillers Pernod Ricard to handle its global public relations.
M&C Saatchi profits dip as £8.4m spent on takeovers
Advertising and marketing agency M&C Saatchi has reported a loss in pre-tax profits to £0.3 million as it spent £8.4 million fighting off two takeover moves over the past six months.
Don’t panic: 6 steps to creating a recession-proof marketing strategy
We Are Futures md Alex Young explains why every penny of the marketing budget must work as hard as possible over the coming months.
Persil ad banned for greenwashing and making unsubstantiated environmental claims
A TV ad for Persil washing liquid has been banned by the Advertising Standards Authority (ASA) for making unsubstantiated environmental claims.
The good, the bad and the ugly: 6 of the most annoying ads of the past 20 years
Marketing Beat takes a closer look at six of the most annoying UK ads from the last two decades, including Go Compare and Cillit Bang.