Adidas, Coca-Cola and McDonald’s have all cited the vital importance of marketing in helping them drive forward their sales and growth strategies.
Adidas to sell all remaining Yeezy stock after nightmare Kanye West partnership
Sportswear giant Adidas has said that it intends to sell all remaining stock of its ‘Yeezy’ trainers after the much-publicised breakdown of its formerly lucrative relationship with Kanye West.
Brainlabs set to take on the big boys after mammoth fundraising round
Brainlabs has significantly bolstered its capabilities following a fundraising round that increased its overall valuation eightfold to £260 million.
I can’t believe it’s not Ozzy: 7 of the most bizarre celebrity adverts
Marketing Beat takes a look at some of the most bizarre celebrity-brand partnerships of the past 20 years – and some genuinely do beggar belief!
Yeezy does it: Kanye West accused of squandering Adidas’ $75m marketing budget
Following Adidas’ decision to sever all ties with Kanye West in October last year, the German brand he has ‘mishandled’ $75 million of Yeezy funds.
I beg your pardon? Why CMOs need to learn the language of the boardroom
The DMA’s head of insight Ian Gibbs explains how CMOs can communicate with execs in the boardroom to achieve long-term success.
Stop copying me! How do brands steer clear of the wrong side of trademark law?
Copyright infringement can come in the form of logos, products and even Adidas’ three stripes … but how should brands avoid pricey court cases?
Backtracking on tracksuits: Adidas withdraws rejection of BLM three stripe trademark request
Adidas is withdrawing a request to the US Trademark Office to turn down a BLM application for a trademark including three parallel stripes.
Adidas mimicks Samsung’s ‘Night Owl’s ad to shine a light on women’s safety
Adidas has responded to Samsung’s ‘Night Owls’ campaign to highlight the ‘ridiculous’ measures women take to feel safe when running after dark.
Marcolin appoints new group marketing director
Eyewear company Marcolin has appointed Alessio Puleo as its new group marketing director.