Eyewear company Marcolin has appointed Alessio Puleo as its new group marketing director.
Adidas loses court case against Thom Browne after suing over stripe branding
Adidas has lost a court case against fashion designer Thom Browne after the sports brand sued the designer for mimicking its stripe branding.
Hugo Boss appoints JD Sports executive as its senior VP of global marketing
Hugo Boss has appointed former JD Sports executive Nadia Kokni as its new senior vice president of global marketing.
Netflix hires Ikea’s global marketing leader James Foster
Netflix has appointed James Foster as its new vice president of EMEA marketing a month after the streaming giant launched its new ad tier.
Adidas and Iris agency win Clio Sport award for anti-knife crime campaign
Adidas and Cheil Worldwide-owned agency Iris have won a ‘Grand for Public Relations’ at the Clio Sport awards for their anti-knife crime campaign.
It’s not that Yeezy: What to do when celebrity-brand partnerships turn sour
MB takes a closer look at recent scandals enveloping both Adidas and Balenciaga, and what they can do to fight the tidal wave of negative PR.
Adidas World Cup ad sees Stormzy unite a flurry of football icons
Adidas has launched the latest chapter of its ‘Impossible Is Nothing’ campaign ahead of the FIFA World Cup Qatar 2022.
Volkswagen selects Google brand marketing MD as its new CMO
Volkswagen has appointed Google’s global senior managing director of brand marketing, Nelly Kennedy, as its new chief marketing officer.
Adidas and Stormzy launch #MerkyFC to help black people break into the football industry
Adidas and Stormzy have announced a new collaboration – #Merky FC – a careers programme intended to help boost diversity in football.
The Good, the Bad and the Ugly: three marketing news stories that sparked conversations this week
Marketing Beat takes a look at three marketing news stories that sparked conversations this week … for good and bad reasons.