Digital marketing firm Brainlabs has significantly bolstered its capabilities following a fundraising round that increased its overall valuation eightfold to £260m.
Having received strong backing from US private equity outfit Falfurrias Capital Partners, Brainlabs will now be able to embark upon an ambitious expansion drive across a range of international markets across Europe, Asia Pacific and Latin America, challenging the hegemony of the large global agencies.
Brainlabs’ ability to raise such an impressive number signals the considerable growth potential of data-driven marketing in the face of a global advertising slowdown and a growing shift in the market towards a more digital focus.
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With market trends currently indicating that over two-thirds of the market is shifting to digital advertising via online platforms and connected TVs, digital-first firms such as Brainlabs will find themselves well-placed to tap in to this shift.
WPP’s GroupM has forecast that digital advertising is set to make up two-thirds of the market’s predicted £483bn in global revenues – despite a slight slowdown in the market due to maturation.
Specialising in producing and buying advertising for its clients, which include Estée Lauder, Adidas, and WeTransfer, Brainlabs looks to leverage AI technology to offer personalised advertising on a large scale, with digital media offering more accurate measurement solutions.
