Chapel Down Group appoints former Carlsberg marketing VP as its new CMO

Chapel Down Group, an English wine producer, has appointed Liam Newton as its new chief marketing officer.

In his new role Newton will be responsible for all aspects of the company’s marketing and will also lead the development of the Chapel Down brand. His remit will also include the brand’s direct-to-consumer ecommerce business and its visitor experience in Tenterden, Kent.

The new CMO has worked in various marketing roles for drink brands including Carlsberg where he was the vice president of marketing. Newton was also the marketing director for Bacardi Brown-Forman Brands and the brands director at AB InBev. He has also managed the portfolios of drinks brands including San Miguel, Grey Goose, Bombay Sapphire and Jack Daniels.

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“I am delighted that Liam will be joining Chapel Down,” Chapel Down CEO, Andrew Carter, said.

“He is a first class marketer with a great track record in building premium drink brands and leading the development of high-performance marketing teams. Building Chapel Down into an iconic British brand is at the heart of our company strategy so I’m excited that Liam will be joining our business at this stage of our development.”

Newton himself added: “Few brands have as exciting a future as Chapel Down, with the reputation of English wine growing and an increasing number of consumers discovering the excellent quality of our sparkling and still wines. I look forward to working with Andrew and the talented team at Chapel Down to build it into an iconic brand of the future.”


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