Marketing Beat delves into reactions from across the globe to Netflix’s plans to include an ad-backed tier in a bid to lower subscription costs.
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Channel 4 partners up with Eve Sleep to encourage viewers to turn off screens before bed
Channel 4 has announced a new sponsorship deal with eve Sleep, in an ‘ironic’ bid to encourage viewers to switch off their screens before bed.
Wieden+Kennedy secures key Trustpilot account, new brand campaign in the works
Danish consumer review platform, Trustpilot has hired American advertising firm Wieden+Kennedy to launch a new brand campaign.
SoPost wins Queen’s Award for Enterprise
SoPost, the company that helps brands run online product sampling campaigns, has been awarded the Queen’s Award for Enterprise.
Netflix plans to include ads to lower subscription costs
Netflix co-CEO Reed Hastings revealed in an earnings call that the streaming service plans to roll out cheaper subscriptions by including advertising.
Deliveroo releases three new spots celebrating takeaway experience
Deliveroo has partnered with London-based creative agency Pablo to release three new innovative ads dramatising the process of ordering food.
Tinder partners up with Live Nation to debut “Festival Mode”
Tinder has collaborated with Live Nation, as well as AEG Presents and Superstruct Entertainment, to introduce “Festival Mode” to the app’s users.
Kia wins two awards of excellence for automotive marketing
Two Kia marketing campaigns have been recognised with awards of excellence in automotive marketing communications.
Wayfair launches artistic project at Camber Sands
Wayfair has unveiled a concept caravan designed with independent decorators The Style Producers, which celebrates the British ‘staycation’.
Gambling Commission unveils new rules to protect at risk customers
The Gambling Commission has set new rules to ensure online gambling brands take more action to protect and identify customers at risk of harm.