Deliveroo has partnered with London-based creative agency Pablo to release three new innovative ads dramatising the process of ordering food online.
The “How you do Deliveroo” campaign will be spearheaded by three spots, entitled “The order”, “The arrival” and “The last gyoza”, and will build upon the established “Food. We get it.” brand platform, created by Pablo last year.
The three 30-second films will be rolled out across TV, digital, video-on-demand, radio and out-of-home and were developed after the food delivery firm and its agency carried out extensive research across six markets and 8.1 million customers.
Key visuals were designed by photographer Richard Pullar, focusing on a customer’s point-of-view approach glamorising the experience of the takeaway.
“We are a customer-obsessed company, we love food and find it fascinating how each of our customers have their own way of enjoying the Deliveroo service and the food they order through it,” Deliveroo VP of marketing, Tina Koehler said.
READ MORE: Deliveroo unveils limited-edition novelty cereal
“Deliveroo and Pablo conducted research across six markets and their 8.1 million monthly active customers to identify trends in the takeaway experience.”
She added: “As we began to explore the many quirks surrounding the takeaway experience, we quickly realised how rich the territory was.”
Pablo executive creative director, Dan Watts said:“Just like true love, our favourite takeaway makes us act in funny ways. Being the champions of great food, Deliveroo gets that and exists to serve those deliciously eclectic behaviours.
“Right, I’m off to order a double bacon Five Guys with cheese before my next Zoom call.”
Click here to sign up to Marketing Beat’s free daily email newsletter
