Danish consumer review platform, Trustpilot has hired American advertising firm Wieden+Kennedy to launch an integrated brand marketing campaign set to be pushed across TV, online video, social media and digital channels.
The agency’s brief will be to develop a new brand platform for the website which will be rolled out in the UK and throughout the European market.
Trustpilot did not require a pitch for Wieden+Kennedy to secure the account, and was not previously working with another agency.
Founded in 2007, the online platform now has an extensive global presence, boasting close to 145 million users.
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“Trust among consumers and businesses is needed now more than ever before and we’re on a mission to make sure this happens. We have ambitious plans ahead and we couldn’t think of a better partner than W&K to make this ambition a reality,” Trustpilot chief marketing officer, Alicia Skubick said.
“Our new integrated campaign and brand platform will be an integral moment for the evolution of the brand.
“We look forward to the journey that lies ahead and growing our reputation as a universal symbol of trust.”
Wieden+Kennedy London managing director Ryan Fisher added: “Trustpilot has a stellar reputation for transparency and trust and is a popular resource for both customers and businesses, ranking in the top 1% of most visited websites in the world.
“So we’re hugely excited to be working with the team to launch a new integrated campaign and brand platform. A moment that we hope will be significant in the brand’s evolution.”
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